Why set up a landing page for your podcast?

A podcast is an intimate medium. You take listeners on a journey with you by addressing their problems, sharing stories and solutions that help them. But if you run a business, chances are you want to convert those listeners into paying customers. To do this you’ll need a conversion system. By this I mean an …

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How many emails should you create for a sales funnel?

You have lots of ideas for your podcast that create lots of value for your listeners. You have a system to get them on your email list to automate your marketing. The question is how many emails should you send them before they are ready to buy? This can be frustrating, but luckily I found …

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How to create content to match consumer buying behaviour

A marketing funnel is a systematic way to convert casual visitors into paying customers. How you implement this depends on how people buy what you sell. One thing that will make or break your marketing funnel is your content. What do you say at each step of the way to move persons closer to buying …

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The reason why you should automate your marketing

Not having enough clients is one of the reasons why most businesses fail. To solve this problem you’ll need a predictable system to find customers, tell them about your offer and get them to buy. Now, this sounds like a lot of work and it is. But all of this work can be automated giving …

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How to choose a domain name

Choosing the right domain is very important. This is how people will find you online. It is also used as part of your marketing to drive customers to your offer. The name you choose shouldn’t be too complex. So how do you choose the perfect domain name for your business? Start with your business name …

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Why buying your domain name is important

With social media companies constantly changing the rules, it becomes more and more important to invest in your own website. To start that process, you need your own domain name, but why is having a domain name important?  Persons are able to find you The modern-day buyer operates differently compared to in the former days. …

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