There are a couple of jamaican artist I find interesting online. Romain Virgo and Tami and Wayne Mitchell. I got introduce to them through my wife. She is a fan of their content on YouTube. The interesting thing about it is that she binge watch videos and the new ones that comes out. The Mitchell’s …
There is a popular saying that content is king. But I know alot of great content creators who are still trying to get the word out about their work. They are even some that are highly dependent on others to do the distribution for them. This puts a restriction on what gets out and how …
Positioning yourself to find customers is one of the most important skills you can develop. I was in downtown Kingston on business when I notice a vendor near a local bank. He stood across from the shouting get your mask. One by one people passing by walked up and purchased a mask from the vendor. …
Managing the creative process will vary from person to person. That’s because not everyone works the same way and they also get different results. Even if two persons do the same exact thing the results are not always the same. One thing that becomes frustrating is replicating the results of a recent project. You may …
Starting a blog is one piece of your marketing arsenal, useful in helping you promote your business. You have the opportunity to educate your customers, share your marketing messages on a channel you control but, you might be thinking that you need to hire an expert to help you set it up. Well, Not so, …
Imagine going to a party and the music is playing, everyone is dancing and having a good time except you. You start chatting up some people but all conversation feels awkward. So you end up leaving. A next time you go to a different event for people like you. You talk to a few people …
Given the number of social media platforms available today you can easily get confused, and scratching your head about which one to choose. This may cause paralysis, as you may find yourself asking “where do I start? ” which platforms do I choose?” You might decide to jump in on all of them, stretching yourself …
Having a content strategy is the first step towards marketing your business online. It narrows your focus and gives you a plan of action to achieve success. So, how do you narrow that down to each social media platform? Your content strategy is simple what image you want to leave in the mind of your …