Marketing Archives - Andrae Palmer

How to start a self-hosted WordPress blog

Starting a blog is one piece of your marketing arsenal, useful in helping you promote your business. You have the opportunity to educate your customers, share your marketing messages on a channel you control but, you might be thinking that you need to hire an expert to help you set it...

How to find your customers online

Imagine going to a party and the music is playing, everyone is dancing and having a good time except you. You start chatting up some people but all conversation feels awkward. So you end up leaving. A next time you go to a different event for people like you. You talk...

How to choose the right social media platform for your business

Given the number of social media platforms available today you can easily get confused, and scratching your head about which one to choose. This may cause paralysis, as you may find yourself asking “where do I start? ” which platforms do I choose?” You might decide to jump in on all...

How to apply your content strategy on different social media tools

Having a content strategy is the first step towards marketing your business online. It narrows your focus and gives you a plan of action to achieve success. So, how do you narrow that down to each social media platform? Your content strategy is simple what image you want to leave in...

3 Reasons Why a content strategy is important for online success

You’ve been coming up with ideas for your social media channels and feel overwhelmed about where to get started. Sometimes the number of ideas you have can cripple your progress. It can even make you feel helpless. I know how it feels because I have been in the same situation. I...

Allocating time to create content

Time is a precious asset. Making additional time to create marketing content should be one of your priorities to have success online. This will ensure that you keep consistent on your platform and keep your audience engaged, which will result in business growth. Running a business takes up most of your...

How to keep track of industry trends

Staying up to date on industry trends is a great way to stay current and find new ways to serve your customers. You will also find new tools you can use to make your life easier, but the question is, how do you do all of that and still run your...