Position yourself strategically

Positioning yourself to find customers is one of the most important skills you can develop. I was in downtown Kingston on business when I notice a vendor near a local bank. He stood across from the shouting get your mask. One by one people passing by walked up and purchased a mask from the vendor. …

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How to define your target customers for your business

Clearly defining who the customers you want to attract to your business will set up your marketing for success. Not doing it will cost you lots of money, time and frustration. Gary Halber in his book the Baron letter says the fastest way to grow a business is finding a starving crowd. That’s the aim …

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How to choose a domain name

Choosing the right domain is very important. This is how people will find you online. It is also used as part of your marketing to drive customers to your offer. The name you choose shouldn’t be too complex. So how do you choose the perfect domain name for your business? Start with your business name …

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The Frustrating thing about building a personal brand

The world is changing and how we go about looking for a job is not the same. A large part of the process is either finding persons willing to hire you to work, or pray and hope someone finds you. The latter is not the best strategy so it’s wise to put yourself in a position to work on your own terms.

How to get paid for the work you do

One of the worse things is doing work and not getting paid You pour your heart out getting everything perfect. You spend the time, busting your brain figuring out every detail. Taking the time to craft the masterpiece and deliver it on time to the client. Finally, the stress is over and you can move …

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