Staying up to date on industry trends is a great way to stay current and find new ways to serve your customers. You will also find new tools you can use to make your life easier, but the question is, how do you do all of that and still run your business? Luckily there are …
Social media is a great way to keep in touch with family and friends. It’s also a good tool to keep in touch with customers. But here’s the thing many business owners create social media pages and fail to consider what am I going to share? Some might think about it and then get scared …
Have you ever found a local business on Facebook, only to see that the content they post is one big flyer? That flyer has all their services mixed up in one. I personally know business owners who do this and I think they miss the mark when it comes to social media, and I’m going …
One of the most frustrating situations I’ve faced when trying to get information from local business owners is googling them and finding nothing. Even worse finding a phone number that doesn’t work. The other thing is finding one big flyer with “everything under the sun” that they do, and no way to contact them. This …
A podcast is an intimate medium. You take listeners on a journey with you by addressing their problems, sharing stories and solutions that help them. But if you run a business, chances are you want to convert those listeners into paying customers. To do this you’ll need a conversion system. By this I mean an …
You are creating consistent content for your podcast and your audience is starting to grow, but there’s one question that’s on your mind, how do I get podcast listeners to check out what I do? How do I know if any of them are potential customers? The answer to that question is to use n …
You have lots of ideas for your podcast that create lots of value for your listeners. You have a system to get them on your email list to automate your marketing. The question is how many emails should you send them before they are ready to buy? This can be frustrating, but luckily I found …
A marketing funnel is a systematic way to convert casual visitors into paying customers. How you implement this depends on how people buy what you sell. One thing that will make or break your marketing funnel is your content. What do you say at each step of the way to move persons closer to buying …