How to keep track of industry trends

How to keep track of industry trends

Staying up to date on industry trends is a great way to stay current and find new ways to serve your customers. You will also find new tools you can use to make your life easier, but the question is, how do you do all of that and still run your business? Luckily there are tools you can use that will bring that information to you in a curated way.

Know the best sources for information

Before you start to curate knowledge and information about your space, know where to get quality information from. This could be blogs, with new updates, twitter accounts or social media personalities that talk about what you do. Youtubers, media publications and influencers are all great sources of information. 

Knowing who these people are, is the beginning of your curating journey. Why? Because they are already writing about the industry. Some are industry-specific and can help you find information quickly. If you haven’t done this already start gathering your sources. 

Create Google alerts

Google alerts is a great way to find information on a daily basis. What it does is curate all articles, blogs, videos for a particular keyword. Once that keyword is posted online, you get an alert n your inbox. You can set it up so you get a daily digest, or you can set it so you get an alert about each post. 

This is useful as you can check it once a day and find new and interesting articles to share on your social media channels. Even ideas to talk about as well. 

Create a list on Twitter

Twitter list is an excellent curation tool. If you follow people on twitter add them to a list for a specific topic. When you’re browsing on Twitter, go to that list to see all the latest tweets, and see what people are talking about in your industry. If you see something interesting you can retweet it, log the idea for use later and so on. 

If you use a tool like Tweetdeck, Hootsuite and others you can see all your lists at a glance. This is handy because you don’t have to switch between list using the regular Twitter app. 

Join groups on social media sites

Facebook groups, quora spaces, Linkedin groups are great ways to keep current. Some groups curate content and help you find good sources for information. This is very useful as group members not only ask questions but share helpful articles as well. If you’re not in any group, join some and keep track of the questions members ask. 

Subscribing to blogs in an RSS reader

You can use an RSS reader to have all your sources in one place. Feedly is a good app for this. All you do is create an account, start following blogs and media publications. Create a different topic list to separate them. This will help you have all the information in one place. 

So we’ve discovered 4 ways to curate content and stay current with what’s happening. why not try them out and see what works for you.