Marketing is one of those mysteries that seems hard to crack if you don’t know anything. We know it’s something that is necessary. Because without it, our art remains unknown to the right people. According to former Coca-Cola marketing head Sergio Zyman, marketing is selling. So when you set out to promote your …
Cover songs have long been a part of music over the years. Lots of artist use covers as a way to find new fans and to make their sets interesting. But can you simply do a cover of a song just like that? Well, theanswer to this question varies depending on the situation. And that is …
A cover song is when an artist sings over another artist’s original song. In the early days of music, in particular, reggae music, a number of the artists sang covers. One such person is Sanchez. He transformed popular songs from R&B, Souls, and did those songs on reggae beats, and he made the song his …
How often should you release music The question as to how often a singer should release new material is up for debate. But in this week’s blog post we will look at the EP campaign, and the results, following the launch of the THUG EP project by Dawit Jeffery and how it, assisted his career, as …
When you look at the music landscape over the years to now, it can be said that the album as a format, is dying, or probably is dead. Nobody is buying albums, or singles, instead, you find persons streaming. The question is, what’s the purpose of doing an album as an artist, and how can …
You have finished the recording and mixing process for your new song now what? Here are four things you can do now to promote your music. 1.Email songs to friends The general understanding is, each person, may know at least five persons.These persons may be friends, acquaintances, family members, persons you meet, etc. You’d have …
At the end of getting your song recorded, mixed, and mastered by your producer and engineer, you have the final product, and you need to promote the song. One of the best ways is to get the music to DJs. You will first need to collect info for all DJs you have listed as targets, …
Youtube is the largest platform for videos online next to Google. Many persons use this to access music. As an artist, it’s a tool you can use to build your online following, to effectively promote your work. Here is a problem though. For an upcoming artist, you are unknown to many, and so there won’t …