How to start a self-hosted WordPress blog

Starting a blog is one piece of your marketing arsenal, useful in helping you promote your business. You have the opportunity to educate your customers,  share your marketing messages on a channel you control but, you might be thinking that you need to hire an expert to help you set it up. Well, Not so, …

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3 reasons why your business website need a blog

One day I was doing some research trying to find a place I could buy a printer. Checked all major outlets websites thinking it would answer all my questions. I wasn’t searching for a regular home printer, I wanted something similar to the one I used at work.  Few of the companies websites I checked …

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How to find your customers online

Imagine going to a party and the music is playing, everyone is dancing and having a good time except you. You start chatting up some people but all conversation feels awkward. So you end up leaving. A next time you go to a different event for people like you. You talk to a few people …

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How to choose the right social media platform for your business

Given the number of social media platforms available today you can easily get confused, and scratching your head about which one to choose. This may cause paralysis, as you may find yourself asking “where do I start? ” which platforms do I choose?” You might decide to jump in on all of them, stretching yourself …

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Allocating time to create content

Time is a precious asset. Making additional time to create marketing content should be one of your priorities to have success online. This will ensure that you keep consistent on your platform and keep your audience engaged, which will result in business growth. Running a business takes up most of your time but how can …

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How to set up your social media channels for business success

The internet and social media have changed the way consumers buy goods and services. It has also affected how persons consume news, and even how they entertain themselves. But have you ever found a tweet, or a video from a business or brand, you click it to check out their profile, and end up confused? …

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