In high school a friend of mine introduce me to music production. Before that, i was making mixtapes using PCDJ silver recording it through music match. It was a fun time but making beats or riddims as we call them in Jamaica was different.
I got a copy of FL studio 3.4, and started to make beats as i knew then. It was fun, i had many weird ideas, drum patterns and melodies all thrown together. At that time i knew nothing about arrangement all i cared about i had an idea and i just created a pattern. I would draw out the pattern for 3 minutes long and that was my beat.
When I started sharing my work with my friends, the comments were not as encouraging. Plus when i compare them to popular tracks they just don’t sound the same. They were nice but different. Something was missing and at that point in time he shares with me that my beats needed a bit of structure. This would be useful so artiste can write a song to it.
One of the questions some artiste I knew at the time would ask me is when does the chorus start? Where is the verse? How long is the intro? I was clueless to what they were talking about. Luckily my friend knew some well known producers and they explained everything to me, that I’m about to share with you in this article.
For songs to be useful for both listeners and DJ’s they have to have a certain structure. Meaning the songs must be arranged in such a way when played against another track it doesn’t sound weird or different. That’s if that what you are aiming for.
Popular music has a familiar feel to it and knowing this structure makes it easier for you as a producer to make music that artist can use. The most popular format being used by songwriters and producers is the ABABC format. This is also known as the verse – chorus – bridge format. There’re many variations to this but essentially it bowls down to this.
The A or verse section
This section of a song is calmer and less busy. The reason being is that you want your listeners to get connected to the heart of the song and move the story along. All songs tell stories in some form of way and the verse is where you get all the details.
For example in Bruno Mars Grenade, in the verses it’s only a piano, a basic drum beat. The lyrics talk about the details of the type of person he was in a relationship with. The way he pens the lyrics gives us the details of what was happening and a little more into his perspective and what he was feeling at the time.
From a production standpoint as the song moves throughout the verse the anticipation builds to a point where we expect something else to happen and boom the enters the pre chorus. This builds more emotions and changes up the music a bit to lead into the next section of the song.
The B or chorus Section
The chorus is the heart of the song. It’s also called a hook. This is debatable because I have read in book where the author teaches songwriters that every song must have a hook and the hook can be a line in the chorus or the chorus itself.
For a producer this is the section of your beat that’s hype, very busy and has a main repeatable melody. This is what you use to differentiate the verse from the chorus and it helps the artiste and listener knows that the music has changed.
When arranging songs and beats these two are the most important section for any song and as you arrange your ideas utilise them to your advantage.
To build on Bruno Mars song Grenade, the chorus is obvious and it stands out from the rest. The way he sings changes, there’s more musical elements in the background and background vocals thrown in to fill out the spaces and make it interesting and memorable. These little things when added together makes the chorus stands out from the verse.
The C or Bridge section
The last component of the song is the bridge. This is noticeable by the chord changes and at times can be dramatic as well. This section is often useful to give a different feel to the song and make it even more interesting and less boring.
Not all songs have a bridge, and this section is used a lot in pop music as well as r&b and country. Genres like reggae and edm don’t use it a lot. So don’t feel like you are a slave to use it in all your work, you don’t.
Conclusion
Those are the components of a song hope they prove useful to you and your productions as they did mine.
Andrae Palmer
How to create a music marketing plan
Marketing is one of those mysteries that seems hard to crack if you don’t know anything. We know it’s something that is necessary. Because without it, our art remains unknown to the right people. According to former Coca-Cola marketing head Sergio Zyman, marketing is selling. So when you set out to promote your new song or album what you’re doing is selling it to the right persons.
So, in order for your marketing to be sustainable, you have to be deliberate about how you promote your work. Ryan Holiday says in the new book perennial marketing that everything is marketing. Every activity you do is marketing your work. But before you do anything you need a plan and that plan will help you reach your goals.
Know what you want
The first thing you need to do to get started is to establish the outcomes you want. This will help you know if you are achieving your goals. Here a few you can consider to start off with:
- Sell 1000 album downloads
- Grow email list to 5000
- Book 10 new gigs at new venues
- Sell $5000 worth of merchandise
These are only a few but there are countless other goals you might want to achieve. Get very clear on this at the beginning. If you aim at nothing; you’ll hit it every time.
Figure out who want what you are offering
The next key part of the plan is to know who you’re targeting. Who will come out to your live shows? Who is going to buy your music? Who is going to buy your merchandise? These are the questions you need to answer. It will help you narrow your focus and make your marketing effective.
So what does this look like? If you do reggae music, fans of Bob Marley, Dennis Brown and Chronnix, will like your music. If you do rock music, fans of Linkin Park and other similar groups will be into your stuff. When you target fans of these artists it’s because they will be most likely to listen to your stuff.
Another thing you can consider is the behaviour of your fans. Do they like sports, fashion, or other interest. This information can help you create unique marketing campaigns. This will give you many options when you’re ready to run your marketing campaign to grow your fan base.
Find where your people are hanging out and go there
The next thing you want to do is find where they are hanging out. This will aid in your planning and what you do to market your music.
Direct Marketing guru Dan Kennedy says anything can spread your message. For example, radio, TV, flyers, magazines, ezines, blogs, newsletters and billboards. You name it, it can carry your marketing message. The aim is to find where all the people whom your music appeals to, get their attention and convert them to fans.
With that in mind find all the places that persons find out about your type of music or where your fans hang out. Make a list of places where you can possible perform that these people hang out. List all radio stations that play your music that you can do an interview. Newspapers, blogs and magazines that your fans read.
This list will help your marketing as you have a starting point to get the word out. Because what you will be doing is reaching out and sharing your music with them.
Execute Execute Execute
Now that you have a solid plan in place and know who you are targeting and where to find them. Get out there and start to spread the word because no one will find you if you don’t have a plan on paper and not use it. It is a lot of work and will take time but in the long run you will grow your fan base.
Things to keep in mind when doing cover songs
How to get permission?
Your questions are valued. Email me at andrae.palmer@gmail.com, to get your questions answered.
How use cover songs to promote yourself as an artiste
A cover song is when an artist sings over another artist’s original song. In the early days of music, in particular, reggae music, a number of the artists sang covers. One such person is Sanchez. He transformed popular songs from R&B, Souls, and did those songs on reggae beats, and he made the song his own.
An easy promotional strategy is to sing covers that are from artists whose fan base is similar to yours.
eg: you’re an R&B singer, you have picks from the likes of Chris Brown, Rhinna, etc. As A POP artist, your picks may be from the top 10 Billboard charts. This would normally be done in the early phase of your career, to build your fanbase.
For a deejay or singjay, you can mix it up, for example, using the hooks of popular songs and doing a completely new verse to showcase your lyrical skills
The next phase of the process, You’d have then published your cover on youtube, and so when persons are searching for these originals eg. Steven Marley and Pitbull ” Options” they’ll find your version in the mix.
The spin-off is that persons may check out other singles you have posted as well.
You may choose to do a pristine production of the cover, or simply do a lyric video or a live acoustic performance.
Cover songs can be used to find new fans online. Use this as a means to get your name out to the public. You may release the cover while working on your originals, as this is just a way to ease into the market.
Covers are an effective way of introducing yourself to new audiences. This may be a way to funnel persons to your youtube, and other social media pages, where they can update themselves and get familiar with your work. Existing fans may also better appreciate your music as a result too.
Doing a cover though does not mean that you will do the song back in the original form. instead, transform the song in a way that makes it uniquely yours. eg.Sanchez is known to go all out productions and performances of covers, which, in turn, leaves you thinking it’s his original.
When you find the cover you want to to do, check out the top 10 or 100 Billboard charts. Get the lyrics and chords for the song. You can get someone to play it for you, and you record the video of your live performances or an all-out production.
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How often Should an Artist Release Music
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How often should you release music |
How to use an album as a marketing tool
An album is can get you media attention
Can be used to book shows
Conclusion
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Your song is your business card. It speaks for how you want to market yourself.
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You showcase and self yourself through building your song catalog.
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The album can be a means to get media attention.
4 things you can do to Promote your music now
You have finished the recording and mixing process for your new song now what? Here are four things you can do now to promote your music.
1.Email songs to friends
2. Share It on social media pages, or Groups online
3. Send the music to DJs for radio play DJs who will play the music you do
4. Live Performances sing the song you’re promoting at each live performance
Conclusion
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Emails songs to friends
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Use social Media
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Submit songs to DJs for airplay
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Live performances
What is the Correct Way to Send Promos To DJs

At the end of getting your song recorded, mixed, and mastered by your producer and engineer, you have the final product, and you need to promote the song.
One of the best ways is to get the music to DJs. You will first need to collect info for all DJs you have listed as targets, eg. email address, phone, etc.
The norm for persons is to put all the email addresses together, attach the song as an mp3 with the artwork, and then do a blast, with the title” New Music” by < Title Song>.
The Right Approach
When you send promos it is better to take a few things into consideration.
eg: DJs may not want you to attach the song as an mp3. It may clog their email inbox. Sometimes when the inbox is full, and you send an email, it may bounce. At times you don’t get a response from DJs, this may just be one reason.
Another consideration may be to know whether a DJ has received and read the email sent. How would you be able to know this? Probably, you may listen in on every show, where you have mailed the DJ, to hear whether your song is played.
Chances are, you may contact the persons individually to confirm this as well. Quite a timely process, and ineffective.
Email Marketing Software
There’s an easier way to know who has read your email or downloaded your music. One answer is Email Marketing Software. Your email view will look more organized.
The setup offers the option for a Logo display of your label, or of you as the artist. Basic info about your song, a press -release, or A Bio can be done.
You can attach links for the DJs to download or listen to your music before deciding on downloading it. The system will allow you to know who has played your music, and you will then be able to decide, who best to send your work, based on the responses.
One type of Email Marketing Software is Mailchimp. it allows you 2000 emails there about when you sign up for free.
When you sign up, emails sent are tracked, and you are able to tell who did or who didn’t open your email. Also, who downloaded the music.
This system proves far more effective, when you know who directly to send these emails to. So marketing and promoting new songs is easier for you.
If You use your regular email, You will put the name of one DJ in the ‘ To’ section then the other DJs at the ‘BCC’ section.
BCC is Blind Carbon Copy.
Each DJ will get the message without anyone else knowing who else has received it. The drawback is that you won’t know who opened the email, or who downloaded the music. Note too.
Sending an external link is helpful, as sometimes the DJs may want additional info within the package, such as the song instrumental, and the artwork.
eg. A DJ may want to mix the instrumental while transitioning the song, and so on.
Using External Services
The Standard is to send the package as a zip file, not attached to the email. External services may come into play. eg: Dropbox, Mediafire, mega.nz, box.com.
These services will allow you to track the number of persons that have downloaded the files. This is to help you effectively target the process.
Conclusion
The most effective of ways to send promotional emails is using an Email Marketing Service. Additionally, you should include as part of your package, A small press release, the inspiration behind the song, and other related info that are useful to share with the DJs.