Podcasting is seeing a boom right now, and more persons are starting to create their own shows, but with all the excitement people rush into doing it and end up compromising the quality of their show, as a result of faulty editing techniques. This makes the experience less than ideal for the listener. Here are …
The internet has changed the way people learn. It has provided multiple options and sources for students to find information. Youtube, blogs and podcast have added a new dynamic to the learning experience. But the question is how can educators use these tools to their advantage? Imagine having a healthy discussion with a group of …
One of the things that can cause paralysis when using social media for marketing is not knowing how it works. You might have lots of ideas and you may even post a few stuff but, are you really using it effectively? Do you know all the things you can do on a particular platform? Social …
Clearly defining who the customers you want to attract to your business will set up your marketing for success. Not doing it will cost you lots of money, time and frustration. Gary Halber in his book the Baron letter says the fastest way to grow a business is finding a starving crowd. That’s the aim …
Starting a blog is one piece of your marketing arsenal, useful in helping you promote your business. You have the opportunity to educate your customers, share your marketing messages on a channel you control but, you might be thinking that you need to hire an expert to help you set it up. Well, Not so, …
One day I was doing some research trying to find a place I could buy a printer. Checked all major outlets websites thinking it would answer all my questions. I wasn’t searching for a regular home printer, I wanted something similar to the one I used at work. Few of the companies websites I checked …
Imagine going to a party and the music is playing, everyone is dancing and having a good time except you. You start chatting up some people but all conversation feels awkward. So you end up leaving. A next time you go to a different event for people like you. You talk to a few people …
Given the number of social media platforms available today you can easily get confused, and scratching your head about which one to choose. This may cause paralysis, as you may find yourself asking “where do I start? ” which platforms do I choose?” You might decide to jump in on all of them, stretching yourself …