How can a podcast help my business

If you’re struggling to decide whether or not to start a podcast, you’re not alone. You might be asking whether it makes sense to do it? What’s the benefit going through the hassle of producing it? Will it help my business?  These are all marketing questions. A podcast is a communication channel, which is audio …

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How to find the right balance when using a call to action

Choosing the right call to action for your podcast is important to get your listeners to take the next step. That next step is dependent on where they are in the buying cycle. The question that might come up is, how do I use a call to actions without being too pushy? Or coming across …

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How to write a podcast outro

After you’ve given all the tips and informatuon you promised your listeners in the intro what do you say to close our your show?  In this article, I’ll share a couple of things you can add to your outro. Contact information The most basic of outros simply put, will require your contact information. This include …

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What to say when you’re introducing your podcast

One thing that will draw people to finish listening to your podcast is the intro. What will move them to take action is your outro. These two pieces of information are one of the most important components of your show. That’s why it is critical for you to spend time to craft a good intro …

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Conducting interviews for your podcast

One of the things that can add something extra to your podcast is interviewing other people. This will expand your credibility, give your listeners a different perspective and add a new dynamic to your show. But interviewing people can be nerve-racking. In this article, I’ll share some tips on how to do it without getting …

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How to turn your ideas into podcast episodes

Having lots of ideas for a podcast is good. That makes the process to move ahead much simpler. But how do you transform your ideas into a podcast episode?  With a little planning, you can make it happen. I’ll show you how in this article.  Create an editorial calendar First up, you need to churn …

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How to find ideas for your podcast

When looking to start a podcast, one of the most overwhelming feeling is, how can I find enough ideas for my new show. While putting together ideas sometimes you get a spark, other times nothing. This can lead you to abandon starting a podcast altogether. I know the feeling because I use to get panic …

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3 Podcasting formats you can try

When you decide to start a podcast one of the things you’ll need to decide is, what format you’ll use for your show. With the multitude of options available, I’m going to share with you 3 options you can try out and find the one that works for you. Narration bite This format is popularly …

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