Live performance is an important part of the marketing mix for artist. the problem sometimes though, is where to host shows. In this article I’ll share 5 different venues ideal to host your shows.
Many schools have small to medium sized auditoriums, that can be used to host concerts. These spaces may be booked for tours across the country. Also, these tours are perfect for targeting music fans in that age group.
The advantage is that they already have basic facilities to host the show. This include bathrooms for patrons, a stage, back entrance, and an enclosed area to suitable for ticketing and payment traffic. Additionally They have security on campus, and you would only need to supplement their security.
Most schools have a PA system, but to ensure that the music sounds good, you will need to hire a live PA system. This takes you several steps ahead with planning, as you’ll only need to confirm the rental of the school facility. Overall, the total production cost will be cheaper, compared to when using other facilities.
Drama Performance theatres
Theatres that host plays can be another venue to host shows. These venues vary in size as well but generally, the holding capacity tend to be under 1000 persons (that’s in Jamaica).
For an intimate set up, these places can work and they already have an excellent sound system, for their performances so your only cost would be renting the facility for the evening.
The only drawback is getting the date booked during a time they don’t have performances going on. They also have an area to buy food which can also be negotiated. So if you are looking for an intimate setting for a live show consider a drama performance theatre.
Churches are another venue to host shows. These also vary in size, and the same consideration for the school auditorium, will apply. They will have basic amenities such as bathroom, parking , etc. .As for a PA system, there may be need for supporting equipment
Something to keep in mind though is that when working with churches, belief system might be a problem because not everyone will be open to renting their facilities to an outsider. Meaning someone who doesn’t share the same belief system as the church.
Sports arenas and stadiums
Sporting arenas and stadiums are on the larger side of the spectrum. They will cost a lot more money to rent, but you will have more space. This can be great for hosting larger concerts which will bring in artist with a lot of pulling power.
Eg: The promoters of Unity in the city hosted the show at Jamaica’s National Stadium on the field. Not many shows are hosted there locally, but it was a good look to see someone do it.
The size of the stadium, will determine the number of persons for the venue.
Large Car Parks
Many corporate spaces have large outdoor parking areas or fields, that can be used to host events. A Lot more is required for the planning of an event, to be hosted at that venue.
You’ll be dealing with an increased production cost. For instance, you will need a stage, live sound system, instruments, power, lighting, barriers for the backstage, security and bathroom facilities and so on.
This list is not conclusive, but I do hope it gave you some ideas as to various places where you can host live shows.