3 Benefits of Using Outreach Projects as a Marketing Tool


1. Expose your music to a cause and to people who share the same vision.


Seeing improved cancer care or better options for care facilities is an initiative you want to be a part of. Partnering with groups that share the common interest is during cancer awareness month, is one way for you to get involved in building an awareness to a mutual cause and creating an awareness of who you are.


As you align yourself with different cancer affiliated groups, eg the cancer society you volunteer your time to help them push the awareness campaign.

Posting the series of activities leading up to the event is one of the ways to of getting the word out. This is a way to invite persons to the event through your social media channels and various efforts.

Media appearances is another way of supporting the cause, the outreach initiative benefit by an increased awareness created, surrounding the cause. As the artiste associated with the cause, how you benefit, comes from performing at their live event being apart of the support team. You get an opportunity for an audience.

Outreach projects sometimes involve travelling from place to place, having a reach of hundreds or perhaps thousands of people. Your involvement with these projects provides an opportunity to present your work-music to these people.

Other opportunities to share at other projects of similar nature are created too.

You might be drafted among the support team of causes such as sickle cell awareness, a blood drive, autism awareness, as well as volunteer your time to a community drive, hospital visits and so on. These are various outreach projects that allow you an opportunity to give talks to the youths for instance.




You get to share your ideas through song as well. This opportunity of influence to reach and challenge individuals positively. These are ways to continuously expose yourself to various audiences who will like and appreciate your music.

2. Touring opportunities in other countries


Aligning yourself with various outreach projects is not limited to your community or country. In fact, you get to travel to other countries worldwide as well.


Eg. Christafari some time ago did a Scandinavian tour and other countries with the same region. they partnered with churches and other non-profit organisations and travelled to schools to share the gospel with persons through music. In addition, they go out and give talks to persons at the places that they go to. They not only interact with these persons.


3. Media Exposure for your brand through cross promotion


In order to expose your music to a wide cross-section of people and cultures, you must think creatively. How do I utilise the various mediums available to building my personal brand?


By aligning yourself to different organisations, travelling and being apart of the initiative You get media exposure for your brand

The promotion of an event is about pushing to get people out to the event as they become aware of the cause and what is being done. The media is definitely a means to facilitate the promoting of the event.

The organizers of the outreach project will share the cause and venture by way of interviews- be it print, tv, or online channels. Because you are affiliated with the supported cause, you get to share in the promotional efforts. So, for example, you might share snippets through the social media channels of interviews, what that will do is create a situation of a cross promotion. The media audience becomes aware of you and the vice versa.

As a marketing tool use various media to promote outreach. organisations non-profits projects these will help to build your brand getting exposure for your music to more people, being at these various events.


You can share your song by WhatsApp by youtube link and persons listen on repeat. Chances are when you have a concert or new release persons will want to see and hear you because they like your music. As a result of the interactions and will appreciate your brand.


let me know if this was helpful. God bless.

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